Small Business Marketing Sunshine Coast | On the Tools Marketing
Small business marketing

Your business is on the tools.
I'm on the marketing.

Practical, no-nonsense marketing for small service businesses across Toowoomba & Sunshine Coast. Get noticed without needing a degree in Google Ads first.

Start with my $30 guide Work with me more

Led by Mahalia · 12 years experience · No agency waffle

Mahalia from On the Tools Marketing
No fluff.
Just useful
stuff.
Why I'm helping you

You don't need another marketing agency.

You need someone who understands your business, knows what actually moves the needle, and can get on with it. That's why I started On the Tools Marketing on the Sunshine Coast.

Starting a business is hard enough. You shouldn't also have to work out what a Meta pixel is, whether you need Google Ads, what the hell your website is supposed to say, or why nobody is responding to your Facebook post.

No jargon No vanity metrics Real-world advice Built for small business
On the Tools Marketing presents

Small Business Marketing - for your average Joe

The actual important stuff when starting a new business.
$30 online access
Start here

Marketing help without the $3,000 agency invoice.

This isn't another PDF you'll download and forget about. It is online access to a practical, interactive marketing guide that houses my top marketing tips when starting a small business.

  • Real-world marketing advice from 12 years in the industry
  • What to sort first and what can wait
  • How to choose your business name and domain
  • Google and search basics
  • Social media without becoming a content creator
  • Where your first $300–$1,000 of marketing budget can go
  • How to test Meta Ads without blowing the budget
  • How to use AI as your new marketing assistant
Get access now →

$30 online guide. Buy once, then come back to it whenever you need it.

Finn from small Sunshine Coast Landscaping Business Form & Foliage
The Proof is in the Pudding

Working with Form & Foliage Landscaping

Knowing marketing and explaining marketing are two different skills. I helped Finn launch Form & Foliage Landscaping in April 2026. My job wasn't to turn Finn into a Marketer. It was to translate the things I understand into practical decisions that made sense to him and his business.

"I'm only new to business and with Mahalia's help I have been consistently booked out 3 months in advance. I was so surpised at how little I actually had to spend on Meta ads and signage to get jobs. I'm now heaps more aware on what's a waste of my time - such as responding to Facebook posts asking for landscaper recommendations. You don't need thousands of dollars to get customers and Mahalia showed me that." - Finn

✦ Finn is a tradie, he shouldn't have to be a Marketer too.
Need a hand?

Pick your level of “please just sort this out for me.”

Three practical ways to work together, depending on whether you are starting from scratch, need a tidy-up, or want someone in the trenches with you.

01 · Start strong

Build Your Foundations

You've got the business idea. Now let's make sure it isn't held together with duct tape.

$195 one-off

You'll get a no-nonsense marketing start-up plan covering:

  • Logo ideas and visual brand direction
  • Social media profile “ins” what to fix, add and stop doing
  • Website must-haves and priorities
  • Customer value propositions - what makes you worth choosing
  • Brand tone guide - how your business should sound
  • Practical AI ideas and prompts to save you time
  • A simple “spend your money here first” priority list
  • Clear next steps so you know what to tackle first

How we'll work together:

  • Complete my unique start-up business questionare
  • I'll do the brainstorm and share your personalised marketing plan within 1 week
Express interest

Best for new businesses and sole traders.

02 · Tidy it up

Reno & Refresh

You've already got a business and some marketing happening. Let's work out what needs renovating before you throw more money at it.

$550 one-off

You'll get a personalised marketing health check on your current setup including:

  • Website review - messaging, trust, calls-to-action and customer journey
  • Google Business Profile and local visibility review
  • Social media review - profile, content and consistency
  • Word-of-mouth and referral opportunity review
  • Physical signage and offline marketing recommendations
  • Customer journey experience review
  • Clear list of what to fix now, later and not at all

How we'll work together:

  • You provide me your business name & website
  • One review call to talk you through the recommendations
Express interest

Best for small businesses that want to grow.

03 · Build momentum

Frame It Out

The strategy is sorted. Now let's keep building with monthly hands-on support where it counts.

$330 monthly fee

You'll get 8 hours “on the tools” support a month. This can be across whatever marketing needs doing. Think:

  • Monthly social media campaign calendar
  • Meta ads, website changes, branded material, Google Ads
  • Campaign themes, offers and content angles
  • Search engine rankings (SEO & GEO)
  • Ad creative, copy and campaign support
  • Website and conversion improvements
  • Marketing admin and supplier coordination where useful

How we'll work together:

  • 60 minute monthly planning call to set priorities
  • Monthly review of what was done, what worked and what to tackle next
  • Minimum 3-months contract recommended
Express interest

Advertising spend, printing and third-party costs are separate.

Small business owner working on a laptop at a desk
Hi, I'm Mahalia

12 years in marketing. Zero interest in making it more complicated than it needs to be.

I've spent 12 years working across marketing, content, digital and strategy. On the Tools Marketing is my way of taking all that unqiue experience and making it genuinely useful for the people building businesses from the ground up across the Sunshine Coast.

I especially love working with small service businesses because I know how easy it is to get buried in the day-to-day. You know your trade. You know your customers. You don't necessarily know what a conversion campaign is and you shouldn't have to.

✦ 12 years marketing experience
A quick reality check

You probably don't need to spend money on everything.

“Everyone says I need Google Ads.”

Maybe. Maybe not. Before you spend a dollar, we'll work out whether your website, offer, location, customer and budget actually make it sensible.

“I just need more customers.”

Good. That's the conversation. We look at the whole path from “someone heard about you” to “they actually booked you” not just how many people clicked something.

“I don't know what to post.”

You don't need to become a full-time content creator. We turn the work you're already doing into useful, believable marketing.

“My competitor has 20,000 followers.”

Cool. But followers don't pay your invoices. Let's focus on being easy to find, easy to trust and easy to contact.

How it works

No mysterious agency process. Just a good plan and some elbow grease.

01 / LOOK

We look at what you've got.

Your website, socials, Google presence, brand, offers and customer journey.

02 / SORT

We work out what matters.

What needs fixing, what can wait and where your money will actually be useful.

03 / BUILD

We make a plan.

Clear priorities, practical actions and marketing you can actually keep up with.

04 / GROW

We keep improving it.

Where needed, we stay on the tools and help you build momentum month by month.

Marketing questions, answered

The stuff small business owners actually want to know.

Is Marketing expensive?

It shouldn't be "expensive". Good marketing should bring you good return on investment. If your starting budget is $300 then you can work magic with that. Get targeted - don't "spray and pray".

What should I spend on marketing?

There's no magic percentage that suits every business. We'll help you prioritise the things most likely to make a difference before you start throwing money at every platform under the sun.

Is this just for tradies?

Nope. On the Tools Marketing is for small service businesses tradies, consultants, local operators and other owner-led businesses that need practical marketing support.

Do you only work with Sunshine Coast & Toowoomba businesses?

On the Tools Marketing specialises in small business marketing in the Sunshine Coast & Toowoomba, but if you're outside this area I'm happy to help. I work digitally so can help make your marketing clearer, more useful and easier to manage whever you are.

OTM
Let's get stuck in

Your marketing doesn't need to be fancy. It needs to work.

Whether you're starting from scratch or staring at a website you know needs some serious attention, let's work out what you actually need.

Email Mahalia →